ABC (United States)
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For other related logos and images, see:
ABC (abbreviated from American Broadcasting Company) is an American television network owned by The Walt Disney Company through its Walt Disney Television division. The fifth-oldest major broadcasting network in the world and the youngest of the Big Three television networks, ABC is nicknamed The Alphabet Network, as its initialism also represents the first three letters of the English alphabet (A, B, C), in order.
It was founded on January 1, 1927, as a radio service named NBC Blue Network and was s
In time for the new television season in 2007, ABC rolled out a new identity package with a new tagline and a new interpretation of their logo. The new slogan, "Start here" (used until 2010), was presented at the upfronts in May. The slogan aimed to position ABC as a multi-platform brand, which can be watched on television, as well as on a computer or a mobile device.
In the new graphics package, the ABC logo would always appear in 3D as a shiny black disc. There were also multimedia icons developed were the ABC lettering was replaced symbols for mobile phones, computers, television screens, and portable media players. The new design created by Troika Design Group was used from September 22, 2007, until May 29, 2013. Despite this, it still remains in use by plenty of ABC affiliates' logos.
In 2013, ABC modified their 2007 logo. This logo first appeared on the all access website, featured in trailers for 2013–2014 programs. The new logo first appeared on May 30. Designed by Loyalkaspar, it is inspired by Paul Rand's original 1962 design.
This logo was revealed on May 18, 2021 in promos of new series in ABC's fall 2021 lineup. It uses slightly-bold and smaller letters, a lowered ascender on the "b", similar to the 1988 logo, and a smaller gap in the "c", the typeface itself re-modified to be circular as the "c". An outlined version will be used alongside this, primarily as an on-screen bug. This logo was formally implemented on-air and on social media on August 9, 2021, and was adopted on the website a few days later. The previous logo is still used by local affiliates, during ESPN on ABC broadcasts, and the app.
|ABC (United States)||
|Parent company: The Walt Disney Company|
Predecessor companies: Capital Cities/ABC | American Broadcasting-Paramount Theatres
United States broadcast television:
Owned Television Stations:
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Television networks in the United States
"The Big Three": CBS | NBC | ABC
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3net | ABC News Now | All News Channel | American Independent Network | American Sports Network | America One | America's Store | ARTS | AZN Television | Bohemia Visual Music | The Box | Channel America | Chiller | CNNfn | CNN Sports Illustrated | Current TV/Al Jazeera America | Cloo | DoD News Channel | DuMont Television Network | ESPN 3D | Esquire Network | FamilyNet | Fearnet | Fox Soccer | Fuel TV (HD) | G4 | Gems TV | Gun TV | Hughes Television Network | Hispanic Television Network | Home Theater Network | Inmigrante TV | LAT TV | Live Well | Mizlou Television Network | MundoMax | NBC Wx+/NBC+ | NET | Network One | Newsworld International | Nickelodeon GaS | Northwest Cable News | Overmeyer/United | Paramount | PBJ | Pivot | Plum TV | PTEN | Research Channel | Request TV | Retro Jams | Satellite News Channel | Shop at Home Network | Soapnet | Soi TV | Speed | TheCoolTV | The WB | The Tube | The Works | TouchVision | Tuff TV | TuVisión | Universal Sports | UPN | UATV | VasalloVision | VTV | WSTV
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- The Walt Disney Company
- ABC (United States)
- Television networks in the United States
- New York City
- New York
- Los Angeles
- United States
- Capital Cities, LLC
- Broadcast television networks in the United States
- American Television networks
- Walt Disney Television
- Television channels
- Barry Diller