Antena 3 (Spain)

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2006–2009 2009 2009–2011 2011–2013
2006–2009 2009 2009–2011 2011–2013
2013–2014 2014 2014–2017 2017–present
2013–2014 2014 2014–2017 2017–present

Antena 3 (Spanish: Antena Tres) is a commercial TV channel in Spain. It is the flagship TV channel of Atresmedia, the largest Spanish private broadcaster, in which the RTL Group holds a ~20% stake. Antena 3 primarily competes with Telecinco. On a larger scale, Antena 3 and LaSexta, along with Mediaset España’s Telecinco and Cuatro, are the four most-watched Spanish commercial TV channels.

Antena 3 was founded on August 15, 1989; test transmissions began on 25 December, and the channel was fully launched on January 25, 1990. It was named after its sister Antena 3 Radio founded in 1982 and defunct in 2004.

2006–2014

2006-2009

Antena 3 2006.jpg
Designer:  Ostra Delta
Typography:  Trebuchet MS
Launched:  Unknown

The logo itself became two-dimensional as of 1992 logo with an orange colour for all three segments. The wordmark logo became as the Trebuchet MS font.

2009

Antena 3 logo 2009.jpg

2009-2011

Antena 3 2009.jpg

2011-2013

Antena 3 2011.png

2013-2014

Antena 3 2013.jpg

2014–2017

A3 2014.jpg
Designer:  Unknown
Typography:  Gotham
Launched:  Unknown

A slightly modified logo was introduced in 2014 along with a new graphics package. The on-screen typeface is the widely-used Gotham font. The Branding Source

2017–present

Antena 3 2017.png
Designer:  Gédéon
Typography:  Isidora
Launched:  May 2, 2017

A new look was introduced on 2 May 2017. It was created by the French motion branding agency Gédéon, which has worked with Atresmedia on several occasions.

Isidora was introduced as a new corporate typeface, and was extended to the news division, Antena 3 Noticias, on 3 September 2018.

See also