Dell

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For the parent company, see Dell Technologies.
This page only shows primary logo variants.
For other related logos and images, see:
2006–2008 2008–2009 2009–2010 2010–2011 2011 2011–2012
2006–2008 2008–2009 2009–2010 2010–2011 2011 2011–2012
2012–2013 2013–2015 2015–2018 2016–2018 2018–2019 2019-present
2012–2013 2013–2015 2015–2018 2016–2018 2018–2019 2019-present

Dell Inc. (originally known until mid-2003 as Dell Computer Corporation) is an American multinational manufacturer of computing and software products, as well as enterprise and business solutions. It is one of the largest personal computer manufacturers in the world, with product lines such as Inspiron, Latitude, XPS, and Precision. It is a subsidiary of Dell Technologies, a holding company formed in 2016.

2006–2012

2006-2008

Dell (2006).jpg
Designer:  Siegel+Gale
Typography:  Futura Extra Bold
Launched:  Unknown

2008-2009

Dell (2008).jpg
Designer:  Siegel+Gale
Typography:  Futura Extra Bold
Launched:  Unknown

2009-2012

Dell (2009).jpg
Designer:  Siegel+Gale
Typography:  Futura Extra Bold
Launched:  Unknown

2010–2018

2010-2011

Dell (2010).jpg
Designer:  Lippincott
Typography:  Futura Extra Bold
Museo (marketing, corporate)
Launched:  Late 2010

In late 2010, Dell's logo was updated by enclosing it in a blue circle, alongside the introduction of the slogan "The power to do more". However, the Windows 7 variant of the previous logo (on a glossy black circle) remained in use on the boot screens of many of its post-2009 computers. This design principle was based on the other two variants of the last logo. The corporate typeface was a custom version of the popular Museo font.

Despite the late 2016 rebrand, this logo was still used in tandem with the next one, as it was still seen on many new models and accessories at the time until 2018, when the current logo began to be more prominent with newer models. This logo still appears as the website's favicon.

2011

Dell logo 2011.png
Designer:  Lippincott
Typography:  Futura Extra Bold
Museo (marketing, corporate)
Launched:  Unknown

2011-2012

Dell (2011).png
Designer:  Lippincott
Typography:  Futura Extra Bold
Museo (marketing, corporate)
Launched:  Unknown

2012-2013

Dell (2012).png
Designer:  Lippincott
Typography:  Futura Extra Bold
Museo (marketing, corporate)
Launched:  Unknown

2013-2015

Dell (2013).png
Designer:  Lippincott
Typography:  Futura Extra Bold
Museo (marketing, corporate)
Launched:  Unknown

2015-2018

Dell (2015).png
Designer:  Lippincott
Typography:  Futura Extra Bold
Museo (marketing, corporate)
Launched:  Unknown

2016–present

2016-2018

Dell 2016.jpg
Designer:  Brand Union
Typography:  Dell Replica
Roboto
Launched:  September 7, 2016

With the creation of the new parent company Dell Technologies, after its merger with EMC Corporation on September 7, 2016, Dell introduced a new wordmark and corporate identity with thinner strokes in the logo. The Dell wordmark was also introduced for Dell Technologies.

Dell now has two corporate fonts: Dell Replica (a custom version of the LL Replica font, used in the corporate identity and marketing materials) and the free Roboto font (used on websites and digital platforms).

2018-2019

Dell 2018.jpg
Designer:  Brand Union
Typography:  Dell Replica
Roboto
Launched:  Unknown

2019-present

Dell 2019.png
Designer:  Brand Union
Typography:  Dell Replica
Roboto
Launched:  Unknown

External links