Freeform

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This page only shows primary logo variants.
For other related logos and images, see:
2006–2013 2013–2014 2014–2015 2015–2016 2016–2017 2017–2018 2018–present
2006–2013 2013–2014 2014–2015 2015–2016 2016–2017 2017–2018 2018–present

ABC Family

2006–2013

ABC Family 2006.jpg
Designer:  PMcD Design
Typography:  Helvetica Black
Launched:  Unknown

2013–2014

ABC Family 2013.jpg
Designer:  PMcD Design
Typography:  Helvetica Black
Launched:  Unknown

2014–2015

ABC Family 2014.jpg
Designer:  PMcD Design
Typography:  Helvetica Black
Launched:  Unknown

2015–2016

ABC Family 2015.jpg
Designer:  PMcD Design
Typography:  Helvetica Black
Launched:  Unknown

Freeform

2016–2018

2016-2017

Freeform 2016.jpg

On October 6, 2015, ABC Family and Disney announced that it would be rebranding to Freeform beginning January 2016 to target younger viewers. This debunked earlier rumors that the network was in a contract that forced the term "Family" into its name no matter what (and no matter what they show apparently). In late December 2015, it was confirmed that Freeform would take over on January 12, 2016. This logo was still used as the on-screen watermark until nearly two months after its 2018 rebrand.

2017-2018

Freeform 2017.jpg

2018–present

Freeform 2018.png
Designer:  Ferroconcrete
Typography:  Futura Extra Bold
Launched:  Unknown

On January 18, 2018, Freeform unveiled a new logo and the slogan "A Little Forward". The new slogan reflects refinements to the network's programming direction, with a larger focus on "forward-looking" series. Tom Ascheim explained that with the rebranding, Freeform was "purposefully and passionately moving our brand forward by defying expectations and dismantling conventions; busting stereotypes of theme, cast and culture in service to a more inclusive world on and off screen." A new logo was also unveiled, which consists of the two "f"s in a circle, making the logo look more like the past ABC Family logo. The typeface is set in Futura. And this new logo and identity was designed by Ferroconcrete.