Gap

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2006-2012 2012-2013 2013-2014 2014 2014-2015 2015 2015-2016
2006-2012 2012-2013 2013-2014 2014 2014-2015 2015 2015-2016
2016 2016-2017 2017 2017-2018 2018-2021 2021-present
2016 2016-2017 2017 2017-2018 2018-2021 2021-present

2006–present

2006-2012

Gap logo 2010.jpg
Designer:  Unknown
Typography:  Spire
Launched:  Unknown

2012-2013

Gap logo 2012.png
Designer:  Unknown
Typography:  Spire
Launched:  Unknown

2013-2014

Gap logo 2013.jpg
Designer:  Unknown
Typography:  Spire
Launched:  Unknown

2014

Gap logo 2014.jpg
Designer:  Unknown
Typography:  Spire
Launched:  Unknown

2014-2015

Gap 2014.jpg
Designer:  Unknown
Typography:  Spire
Launched:  Unknown

2015

Gap logo 2015.jpg
Designer:  Unknown
Typography:  Spire
Launched:  Unknown

2015-2016

Gap 2015.jpg
Designer:  Unknown
Typography:  Spire
Launched:  Unknown

2010

YouTube Logos InfoWhite.svg LOGO MISSING
Designer:  Laird & Partners
Typography:  Helvetica Neue Bold
Launched:  October 4, 2010

On October 4, 2010, Gap replaced its 'blue square' logo; this reportedly happened suddenly without any announcements. The new logo design, consisting of simply the word "Gap" in Helvetica placed next to a blue square, was credited to Laird & Partners. Due to an extremely negative response from customers, on October 11 - only one week after it was introduced - Gap announced that they would revert back to their former logo. Since then, this logo has often been referred to as one of the worst logos of all time.

2016–present

2016

Gap logo 2016.jpg
Designer:  Unknown
Typography:  Spire
Launched:  January 1, 2016

After thirty years of using its 'blue square' logo, Gap introduced a new logo on January 1, 2016, with the 1986 wordmark isolated from the square.

2016-2017

Gap 2016.jpg
Designer:  Unknown
Typography:  Spire
Launched:  Unknown

2017

Gap logo 2017.jpg
Designer:  Unknown
Typography:  Spire
Launched:  Unknown

2017-2018

Gap 2017.jpg
Designer:  Unknown
Typography:  Spire
Launched:  Unknown

2018-2021

Gap logo 2018.jpg
Designer:  Unknown
Typography:  Spire
Launched:  Unknown

2021-present

Gap logo 2021.png
Designer:  Unknown
Typography:  Spire
Launched:  Unknown