Lifetime

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This page only shows primary logo variants.
For other related logos and images, see:
2006–2008 2008–2012 2012–2013 2013–2017 2017–2020 2020–present
2006–2008 2008–2012 2012–2013 2013–2017 2017–2020 2020–present

2006–2008

YouTube Logos InfoWhite.svg LOGO MISSING

In 2006, Lifetime's wordmark logo was tweaked.

2008–2012

Lifetime 2008.jpg
Designer:  Trollback + Company
Typography:  Unknown
Launched:  Unknown

In 2008, Lifetime changed its logo; designed by Trollback + Company.

2012–2013

Lifetime 2012.png
Designer:  Tim Nolan
Leroy + Clarkson
Loyalkaspar
Typography:  Unknown
Launched:  Unknown

On May 2, 2012, Lifetime introduced a stylized "L" logo, and the new tagline "Your Life. Your Time." The conceptualization of the rebrand logo was developed by Tim Nolan, Senior Vice President of Marketing for Lifetime in partnership with design firm Leroy + Clarkson. The same day, a deal was made to launch a Canadian version in August of that year.

2013–2017

Lifetime 2013.png
Designer:  Troika Design Group
Typography:  Unknown
Launched:  Unknown

Lifetime revealed an updated version of the 2012 logo on February 4, 2013. The wordmark was given a slightly different font, with the "L" capitalized; designed by Troika Design Group & debuted on air on April 25, 2013. Since then, Lifetime has continued to expand internationally, launching in the United Kingdom in 2013 and Latin America a year later.

2017–2020

Lifetime 2017.jpg
Designer:  Primal Screen
Typography:  Avenir
Launched:  Unknown

On February 2, 2017, following the announcement that the network would carry games for the National Women's Soccer League, a new logo designed by Primal Screen was unveiled. While it was used on promos since the date of its reveal, it was first used as an onscreen bug on February 18, 2017.

2020–present

Lifetime 2020.png

On January 22, 2020, the circular logo was replaced by something more akin to that of the 1994 version, with the design is slightly different (most notably indicated with the signature format being decreased on some of the letters), while mostly keeping the design of the 1994 logo the same.