MTV

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This article is about the American television channel. For other uses, see MTV (disambiguation).
This page only shows primary logo variants.
For other related logos and images, see:
2006–2010 2010–2013 2013–2014 2014–present 2021–present
2006–2010 2010–2013 2013–2014 2014–present 2021–present

MTV (originally an initialism of Music Television)[1] is an American television network owned by ViacomCBS through the MTV Entertainment Group, a subsidiary of its Domestic Media Networks division. Launched on August 1, 1981, the channel originally aired music videos and related programming guided by "video jockeys" (VJs), but expanded its programming in the 1990s to include original animation, comedy, drama, and reality television series. In the 2000s, it significantly downplayed its original focus on music in favor of reality programming, although it began to reintroduce old and new music-related shows to its line-up in 2016.

MTV

2006–2010

YouTube Logos InfoWhite.svg LOGO MISSING
Designer:  Unknown
Typography:  Helvetica Black
Launched:  Unknown

2010–present

2010-2013

MTV (2010).png
Designer:  Dan Cassaro, Crobin, Isabelle Rancier[2]
Typography:  Helvetica Neue Black
Launched:  February 8, 2010

Since 2008 on the premiere of FNMTV, the network had shown a chopped down version of its logo during most of its on-air programming. This became MTV's main logo on February 8, 2010, when it made its official debut on its website. This logo is essentially a cropped version of the 1997 variant, with the "MUSIC TELEVISION" text eliminated, most likely to reflect the network's dramatic decrease in music-related programming (although it started to shift its focus back in 2016).


2013-2014

MTV (2013).png

2014-present

MTV (2014).png

2021–present

MTV-2021.png
Designer:  Loyalkaspar
Typography:  MTVGravityGrotesk Book
Launched:  February 5, 2021

On February 5, 2021, MTV began using a revised logo in tandem with the 2010 version, doing away with the 3D effect of its predecessors (much akin to the current VMA variant). This logo is being used on most on-air promos for its current programming, as well as the Paramount+ streaming service and the Entertainment Group and Entertainment Studios divisions. It started being used more prevalently and internationally following MTV's 40th anniversary, and became the main logo online on September 9, 2021.

References

  1. From 1981 to 2010, it was legally registered as MTV: Music Television.
  2. MTV Network Rebrand - Lance Rusoff

External links

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