Syfy

From YouTube Logos
Jump to: navigation, search
This page only shows primary logo variants.
For other related logos and images, see:
2006–2009 2009–2014 2014–2016 2016–2017 2017–present
2006–2009 2009–2014 2014–2016 2016–2017 2017–present

Sci Fi

2006–2009

Sci Fi 2006.jpg

Syfy

2009–2017

2009-2014

Syfy logo.jpg

On March 16, 2009, NBCUniversal announced that Sci Fi would be rebranded as Syfy. Network officials also noted that, unlike the generic term "sci fi", which represents the entire genre, the term "Syfy" as a sensational spelling can be protected by trademark and therefore would be easier to market on other goods or services without fear of confusion with other companies' products. This is empathized by the abandonment of the planet motif.

The only significant previous use of the term "Syfy" in relation to science fiction was by the website SyFy Portal, which became Airlock Alpha after selling the brand to NBC Universal (represented by a shell company) in February 2009 for $250,000. The new name was rolled out on screen on July 7, 2009. The on-air-look for the channel was developed by the London-based studios Proud Creative and ManvsMachine.

2014-2016

Syfy 2014.png

2016-2017

Syfy 2016.jpg

2017–present

Syfy (2017).png

On May 11, 2017, Syfy unveiled a new logo, a new slogan ("It's a Fan Thing"), and new imaging, which it adopted on June 19 in honor of the channel's 25th anniversary. The new branding aims to re-position the channel back towards fans of the fantasy and sci-fi genres; network head Chris McCumber explained that the new logo was meant to be a "badge" that could be used across its array of programming. Syfy also planned to place a larger focus on its genre news division Syfy Wire, disclosing the possibility of extending the website to television as well.