Animal Planet (TV network)

This page only shows primary logo variants. For other related logos and images, see:

2007–2008	2008–2010	2010–2011	2011–2012	2012–2013	2013
2013-2014	2014-2015	2015-2016	2016-2018	2018–present

2007–2008

LOGO MISSING

Designer:  Troika Design Group

Typography:  Aurora Bold Condensed

Launched:  Unknown

2008–2018

2008-2010

Designer:  Dunning Eley Jones

Typography:  Unknown

Launched:  Unknown

A new logo for Animal Planet was launched on February 3, 2008 in the United States. The logo was created by Dunning Eley Jones.[1] It received mostly negative reception from the public, going as far as being one of the worst-received logos of 2008, according to branding blog Brand New.

• Brand New: Best and Worst Identities of 2008
• Brand New: Animals gone Wild… Sort of

The rebranding effort included a new tagline "Same Planet, Different World". Two years later in 2010, Animal Planet's next tagline was "Surprisingly Human". That slogan further reinforced the network's new focus on an increasing number of personality-based series following animal-related investigations and occupations.

2010-2011

2011-2012

2012-2013

2013

2013-2014

2014-2015

2015-2016

2016-2018

2018–present

Designer:  Chermayeff & Geismar & Haviv

Typography:  Unknown

Launched:  Unknown

On October 16, 2018, Animal Planet unveiled a new logo that took effect on October 28, bringing back the elephant from the 1996–2008 logo. The new branding symbolizes a new mission of "keeping the childhood joy and wonder of animals alive by bringing people up close in every way." The new branding coincided with the premieres of Amanda to the Rescue and Crikey! It's the Irwins. The on-screen settings were designed by Chermayeff & Geismar & Haviv.

• [2]
• [3]