- For the parent company, see Dell Technologies.
This page only shows primary logo variants. For other related logos and images, see:
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Dell Inc. (originally known until mid-2003 as Dell Computer Corporation) is an American multinational manufacturer of computing and software products, as well as enterprise and business solutions. It is one of the largest personal computer manufacturers in the world, with product lines such as Inspiron, Latitude, XPS, and Precision. It is a subsidiary of Dell Technologies, a holding company formed in 2016.
2006–2012
2006-2008
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Typography:
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Futura Extra Bold
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2008-2009
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Typography:
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Futura Extra Bold
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2009-2012
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Typography:
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Futura Extra Bold
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2010–2018
2010-2011
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Typography:
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Futura Extra Bold Museo (marketing, corporate)
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In late 2010, Dell's logo was updated by enclosing it in a blue circle, alongside the introduction of the slogan "The power to do more". However, the Windows 7 variant of the previous logo (on a glossy black circle) remained in use on the boot screens of many of its post-2009 computers. This design principle was based on the other two variants of the last logo. The corporate typeface was a custom version of the popular Museo font.
Despite the late 2016 rebrand, this logo was still used in tandem with the next one, as it was still seen on many new models and accessories at the time until 2018, when the current logo began to be more prominent with newer models. This logo still appears as the website's favicon.
2011
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Typography:
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Futura Extra Bold Museo (marketing, corporate)
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2011-2012
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Typography:
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Futura Extra Bold Museo (marketing, corporate)
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2012-2013
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Typography:
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Futura Extra Bold Museo (marketing, corporate)
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2013-2015
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Typography:
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Futura Extra Bold Museo (marketing, corporate)
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2015-2018
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Typography:
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Futura Extra Bold Museo (marketing, corporate)
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2016–present
2016-2018
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Typography:
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Dell Replica Roboto
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Launched:
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September 7, 2016
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With the creation of the new parent company Dell Technologies, after its merger with EMC Corporation on September 7, 2016, Dell introduced a new wordmark and corporate identity with thinner strokes in the logo. The Dell wordmark was also introduced for Dell Technologies.
Dell now has two corporate fonts: Dell Replica (a custom version of the LL Replica font, used in the corporate identity and marketing materials) and the free Roboto font (used on websites and digital platforms).
2018-2019
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Typography:
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Dell Replica Roboto
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2019-present
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Typography:
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Dell Replica Roboto
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External links