Discovery Channel

For the International versions, see Discovery Channel (international).

This page only shows primary logo variants. For other related logos and images, see:

2006–2008	2008–2009	2009–2012	2012–2013	2013–2016	2016–2019	2019–present

Discovery Channel

2006–2007

LOGO MISSING

Designer:  Unknown

Typography:  Aurora Bold Condensed Helvetica

Launched:  Unknown

2007–2019

2007–2009

LOGO MISSING

Designer:  Viewpoint Creative

Typography:  Gotham

Launched:  Unknown

In December 2007, Discovery Channel debuted a new logo, and a new tagline ("The World is Just Awesome"), which took effect on-air on April 15, 2008. The new logo was designed by Boston-based design firm Viewpoint Creative , and replaced the longtime Aurora Bold Condensed font in the logo with the modified version of the Gotham font. The globe has been merged with the "D" in "Discovery", creating a monogram that was usable as a standalone icon. The combination of the "D" in the wordmark and the globe is sometimes used separately, primarily as the channel's logo bug during its programming.

2009–2013

2009-2012

Designer:  Royale

Typography:  Gotham

Launched:  Unknown

Discovery was rebranded again in February 2009 by Royale. They also altered the logo slightly by modifying the globe again, making the word "CHANNEL" bigger, disconnecting the C and O, and completely detaching the globe from the D. The modified logo was rolled out to Discovery's international channels during the first half of 2009.

• Royale
• Art & Business of Motion
• Taxi
• VFXTalk

2012-2013

Designer:  Royale

Typography:  Gotham

Launched:  Unknown

2013–2016

Designer:  Unknown

Typography:  Gotham

Launched:  Unknown

In mid-2013, Discovery began de-emphasizing the 2009 logo in favor of using the D and globe symbol by itself on-air, with "Discovery" written underneath in print and social media. The network adopted the new tagline "Grab Life By The Globe". 6 different globes were used to reflect the channel's programming: Earth, Ice, Gold, Fire, Water and Metal. This design approach was extended to promotional material such as trailer endboards.

2016–2019

Designer:  Unknown

Typography:  Gotham

Launched:  Unknown

As part of a graphical refresh in July 2016, the D symbol and "Discovery" text are now encased inside a circle.

Discovery

2019–present

Designer:  Roger

Typography:  Circular

Launched:  Unknown

On April 1, 2019, Discovery Channel debuted a major refresh since 2008 (created by Roger, an LA-based design agency), along with a new tagline, "The World is Ours". The globe became static, flat and moved to the middle of the "D"; the font was switched to Circular.

“Uniting the world of Discovery was incredibly important in the process, and with that, they wanted to be sure that the static mark reflected that. After some exploration of both abstract, and more classic map projections of the globe, we landed on a traditional map layout, tweaked to live within the circular shape”

—Roger Project Page

• The Hollywood Reporter
• Brand New
• Roger

External links

• Discovery Channel