Discovery Family

The Hub

2010–2013

The brand for the new network was unveiled on January 14, 2010. According to a press release, the logo symbolizes "a catalyst of action and imagination" and is intended to represent the network's "thrilling, modern and dynamic" tone. The identity was created by Troika Design Group. The Hub premiered on October 10, 2010.

• Press release[1][2]
• Brand New

Hub Network

2013–2014

In May 2013, the word "Network" was added to the current logo, and the channel began calling itself "Hub Network" in promos and press releases.

January–October 2014

A slight overhaul of the logo was launched on January 13, 2014, as part of its new on-air look with the slogan, "Making Family Fun". However, this logo was short-lived because the channel will be rebranded to Discovery Family nine months later.

Discovery Family

2014–present

2014-2019

On June 12, 2014, it was reported that Margaret Loesch would step down from her role as Hub Network president and CEO by the end of 2014. On September 17, 2014, it was announced that the Hub Network will be rebranded to Discovery Family. A press release confirmed that the rebrand date will be on October 13, 2014. Hasbro sold 10% of the channel to Discovery Communications and Hasbro owned 40% and Discovery owned 60%. With this change, the Discovery name returned to this channel's name for the first time in four years. It was then launched on October 13, 2014. Its slogan used to be "Let's Go" before changing to "All Together Now!".

• Discovery, Hasbro Modify Hub Partnership
• Press Release

2019-2021

2021-present

See also

• Discovery Kids (Latin America)
• Discovery Familia (for Hispanic Viewers)

External links

• Discovery Family