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| 2005–2010 | 2010–2013 | 2013–2015 | 2015–present |
2005–2015
2005–2010
2010–2013
The first change to the Google logo in 11 years has been used during this period. The new logo was first previewed on November 8, 2009, and was officially launched on May 6, 2010. It utilises an identical typeface to the previous logo, but the "o" is distinctly more orange-colored in place of the previously more yellowish "o", as well as a much more subtle shadow rendered in a different shading style, and brighter lettering.
2013–2015
On September 19, 2013, the logo was given a two-dimensional effect to blend in with Google's most recent products and the introduction of the "Material Design" design language. Some subtle differences from the previous logo include serifs with straightened acute angles on the uppercase "G," a straighter "l", a straighter angle on the lowercase "g" and a connected horizontal bar on the "e". The old 2010 Google logo remained in use on some pages, such as Google Doodles, Google Finance, Google Sites, Google News, Google AdWords, and Google Map Maker for a period of time. This logo is still used on older versions of devices.
2015–present
On September 1, 2015, Google introduced an entirely new logo with an entirely new font and stopped using the serif-based wordmark which had been used for 16 years. Another notable change to the wordmark was that the lower-case 'g' is now single-story opposed to Catull's double-story approach.
In its official blog release, Google stated that the new logo was introduced "for a world of seamless computing across an endless number of devices and different kinds of inputs".
The new logo was designed by graphic artists from across America including Google's internal studios working together within a week-long sprint in New York. The criteria the new logo had to meet are as follows:
- A scalable mark that could convey the feeling of the full logotype in constrained spaces.
- The incorporation of dynamic, intelligent motion that responded to users at all stages of an interaction.
- A systematic approach to branding in our products to provide consistency in people’s daily encounters with Google.
- A refinement of what makes us Googley, combining the best of the brand our users know and love with thoughtful consideration for how their needs are changing.
This redesign was mainly influenced by a trend in technology companies to simplify their logos to make them more recognizable on the growing number of electronic devices which use their services. With this redesign, a new typeface called Product Sans was introduced as the font for the logo to be used on Google Apps, a refresh of the green, yellow and red colors used on the wordmark to better contrast each other and a smaller image size change from 14,000 bytes to 302 bytes to suite low bandwidth areas. Like the original logos from 1999-2015, the "e" in the logo is tilted (as emphasized by the nudge it's given in the Google Doodle and intro video) as a reminder that Google will always be an unconventional company. The new logo is also accompanied by a new favicon, changed from a lowercase "g" to an uppercase "G" (which was also used in the Google favicon from 1999-2008) sporting the colors of the main wordmark. Another new branding asset introduced with the rebrand is a set of circles colored with the colors of the wordmark which act as a method of communicating with the user in Google's search app.
Doodles
- Please help by adding the logos on google.com/doodles to the Doodles pages.
On various days of the year, Google changes from their default logo to a stylized one with significance to the date (i.e. Thanksgiving). These are known as Google Doodles. To look at these Doodles, see the list of pages below, each referring to a specific year.
