KSNV

2011-2015

LOGO MISSING

After Sinclair acquired the original KSNV-DT (which was affiliated with NBC) from Intermountain West Communications on September 3, 2014, the company planned to sell the license assets (though not the programming) of one of the three stations to comply with FCC ownership restrictions, with the divested station's programming being moved to the other stations, which began on November 1; KSNV began the process of swapping signals with KVMY; KVMY moved its MyNetworkTV programming to a subchannel of KVCW, which was replaced by a simulcast of KSNV-DT's programming. Additionally, the two stations swapped virtual channel numbers, which moved KVMY to channel 3, and KSNV to channel 21. On November 4, the call letters on KVMY's license were changed to KSNV, and the existing KSNV license changed its call letters to KVMY. These moves effectively put KSNV under Sinclair ownership, operating under the license for the former KVMY. Indeed, the licensee for KSNV still reads "KUPN Licensee, LLC"—reflecting KVMY's former call letters. A similar swap occurred during Sinclair's acquisition of WCIV in Charleston, South Carolina, in which its ABC programming and call sign were moved to another Sinclair-owned signal, and the previous WCIV channel 4 license (renamed WMMP, now WGWG) was sold to Howard Stirk Holdings, though the PSIP channel number was not swapped. Sinclair could not buy KSNV-DT outright because Las Vegas has only seven full-power stations—one too few to legally permit a duopoly. The FCC requires a market to have eight unique station owners after a duopoly is formed.

2015–present

This logo replaces the signature logo that was used starting in 1986; the typeface was changed to ITC Avant Garde Gothic. Although this logo reads as NBC 3 News, its on-air branding is still Channel 3 for entertainment programming and News 3 for newscasts.

External links

• News 3 LV