Lifetime

This page only shows primary logo variants. For other related logos and images, see:

2006–2008	2008–2012	2012–2013	2013–2017	2017–2020	2020–present

2006–2008

LOGO MISSING

In 2006, Lifetime's wordmark logo was tweaked.

2008–2012

Designer:  Trollback + Company

Typography:  Unknown

Launched:  Unknown

In 2008, Lifetime changed its logo; designed by Trollback + Company.

2012–2013

Designer:  Tim Nolan Leroy + Clarkson Loyalkaspar

Typography:  Unknown

Launched:  Unknown

On May 2, 2012, Lifetime introduced a stylized "L" logo, and the new tagline "Your Life. Your Time." The conceptualization of the rebrand logo was developed by Tim Nolan, Senior Vice President of Marketing for Lifetime in partnership with design firm Leroy + Clarkson. The same day, a deal was made to launch a Canadian version in August of that year.

• Brand New 

2013–2017

Designer:  Troika Design Group

Typography:  Unknown

Launched:  Unknown

Lifetime revealed an updated version of the 2012 logo on February 4, 2013. The wordmark was given a slightly different font, with the "L" capitalized; designed by Troika Design Group & debuted on air on April 25, 2013. Since then, Lifetime has continued to expand internationally, launching in the United Kingdom in 2013 and Latin America a year later.

2017–2020

Designer:  Primal Screen

Typography:  Avenir

Launched:  Unknown

On February 2, 2017, following the announcement that the network would carry games for the National Women's Soccer League, a new logo designed by Primal Screen was unveiled. While it was used on promos since the date of its reveal, it was first used as an onscreen bug on February 18, 2017.

2020–present

On January 22, 2020, the circular logo was replaced by something more akin to that of the 1994 version, with the design is slightly different (most notably indicated with the signature format being decreased on some of the letters), while mostly keeping the design of the 1994 logo the same.