Syfy

This page only shows primary logo variants. For other related logos and images, see:

2006–2009	2009–2014	2014–2016	2016–2017	2017–present

Sci Fi

2006–2009

Syfy

2009–2017

2009-2014

On March 16, 2009, NBCUniversal announced that Sci Fi would be rebranded as Syfy. Network officials also noted that, unlike the generic term "sci fi", which represents the entire genre, the term "Syfy" as a sensational spelling can be protected by trademark and therefore would be easier to market on other goods or services without fear of confusion with other companies' products. This is empathized by the abandonment of the planet motif.

The only significant previous use of the term "Syfy" in relation to science fiction was by the website SyFy Portal, which became Airlock Alpha after selling the brand to NBC Universal (represented by a shell company) in February 2009 for $250,000. The new name was rolled out on screen on July 7, 2009. The on-air-look for the channel was developed by the London-based studios Proud Creative and ManvsMachine.

2014-2016

2016-2017

2017–present

On May 11, 2017, Syfy unveiled a new logo, a new slogan ("It's a Fan Thing"), and new imaging, which it adopted on June 19 in honor of the channel's 25th anniversary. The new branding aims to re-position the channel back towards fans of the fantasy and sci-fi genres; network head Chris McCumber explained that the new logo was meant to be a "badge" that could be used across its array of programming. Syfy also planned to place a larger focus on its genre news division Syfy Wire, disclosing the possibility of extending the website to television as well.