Antena 3 (Spanish: Antena Tres) is a commercial TV channel in Spain. It is the flagship TV channel of Atresmedia, the largest Spanish private broadcaster, in which the RTL Group holds a ~20% stake. Antena 3 primarily competes with Telecinco. On a larger scale, Antena 3 and LaSexta, along with Mediaset España’s Telecinco and Cuatro, are the four most-watched Spanish commercial TV channels.
Antena 3 was founded on August 15, 1989; test transmissions began on 25 December, and the channel was fully launched on January 25, 1990. It was named after its sister Antena 3 Radio founded in 1982 and defunct in 2004.
2006–2014
2006-2009
The logo itself became two-dimensional as of 1992 logo with an orange colour for all three segments. The wordmark logo became as the Trebuchet MS font.
2009
2009-2011
2011-2013
2013-2014
2014–2017
A slightly modified logo was introduced in 2014 along with a new graphics package. The on-screen typeface is the widely-used Gotham font.
The Branding Source
2017–present
A new look was introduced on 2 May 2017. It was created by the French motion branding agency Gédéon, which has worked with Atresmedia on several occasions.
Isidora was introduced as a new corporate typeface, and was extended to the news division, Antena 3 Noticias, on 3 September 2018.
See also
