Taco Bell

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2006-2016

2006-2010

1 (1).jpg

2010-2012

1 (2).jpg

2012-2013

1 (3).jpg

2013-2016

Photo.jpg

2016-present

Taco Bell 2016.png

To coincide with the launch of its flagship restaurant in Las Vegas, Taco Bell introduced a newly revamped version of its logo on November 14, 2016. The typeface on the text was changed to a sans-serif typeface and made black, and the bell icon was modified by removing the pink and yellow colors to become all purple, among other changes. The new logo was created in collaboration with Lippincott and Taco Bell’s internal design group.