1998–2010
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LOGO MISSING
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April 2010–present
April–August 2010
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LOGO MISSING
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In 2010, United acquired Continental Airlines in a merger completed later that year. Initially, the entities remained separate, with United continuing to use a variant of the slant U logo. The logo and livery was presented with the merger on May 3 and keeps most aspects of Continental's identity, but replaces the Continental name with United.
2010–2019
2010–2013
On August 11, 2010, the initial merger identity was replaced after only four months, with a tweaked logo and livery revealed. The merger was officially completed on October 1, 2010.
2013–2016
2016–2019
2019–2020
In April 2019, United Airlines introduced their new livery and updated the logo color with their brand new "United Blue", and the amount of windows on the globe was reduced.
2020–present
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