Yahoo!

This page only shows primary logo variants. For other related logos and images, see:

2005–2009	2009–2011	2013–2015	2015–2019	2019–present

2005–2013

2005–2009

LOGO MISSING

Designer:  David Shen Organic Online

Typography:  Able (modified)

Launched:  Unknown

2009–2013

2009-2011

In May 2009, Yahoo! launched a recolored version of the 1995 logo in purple without an outline or shadow, although it did not get into its full effect until November 12, 2009, when the site received a revamp, entirely removing the previous red color from 1995. This was first used at its headquarters, and on Yahoo! Messenger's favicon in 2004. It was not used in some countries, most notably Yahoo!7 (of Australia), which still used the 1995 logo until 2014. Coincidentally, the now-related AOL also received a new logo in the same year.

2011-2013

2013–2019

2013-2015

On September 5, 2013, Yahoo! premiered an entirely new logo, this was finalized 30 days later on October 5th. This logo is still used at its headquarters in Sunnyvale, CA.

In January 2017, Yahoo! sold the majority of its core business to US telco Verizon, which already owned AOL. This move follows in a series of security breaches in the previous year where roughly one billion accounts were compromised.

In summer 2017, AOL acquired Yahoo! to become Oath (currently Verizon Media). Following the merger, the remainder of Yahoo! was rebranded as Altaba, focusing as an investment company. However, these companies still exist as a division of Verizon Media.

2015-2019

2019–present

Designer:  Pentagram

Typography:  Centra No. 2 (modified)

Launched:  Unknown

On September 23, 2019, Yahoo! rolled out a new logo with a new bolder typeface and now all lowercase for the first time. It also saw a newly-redesigned logo for Yahoo! Mail. The visual refresh, designed by Pentagram, accompanies a upcoming slew of new products. The font is rendered in a modified version of Centra No. 2.

“Our new look is just a sign of bigger, more important changes in the works. We’re rolling out a series of new products and features to help you get more of what you love”

—Yahoo! Press Release, September 23, 2019

External links

• Yahoo!