Cinemax

This page only shows primary logo variants. For other related logos and images, see:

2006–2008	2008–2011	2011–2012	2012–2016	2016–present

Cinemax (first era)

2006–2008

Designer:  Unknown

Typography:  Univers Condensed Bold

Launched:  Unknown

In 1997, Cinemax rebranded and implemented a logo consisting of the network's name rendered in lowercase Univers type with a circle placed behind the 'max' (as with Showtime and The Movie Channel's highlighting of 'SHO' and 'TMC', respectively, in the logos they introduced that same year, the use of 'MAX' as the logo focal point came from its former TV Guide abbreviation in the magazine's local listings era prior to 2005). Occasionally, the circle 'max' was seen by itself.

Max

2008–2011

LOGO MISSING

Designer:  Unknown

Typography:  Univers Condensed Bold

Launched:  Unknown

In 2008, Cinemax was unofficially renamed Max in on-air parlance. The formal name was relegated in usage to promotions through cable, satellite and telco providers. This logo continued to be used in Latin America until HBO Latin America rebranded its Cinemax channels as extensions of the regional HBO service in 2020.

Cinemax (second era)

2011–present

2011–2016

2011-2012

Cinemax reverted to prominently using its formal name on August 1, 2011 (although the "Max" shorthand would continue to occasionally be used until May 2020, when it was deemphasized entirely to avoid confusion with co-owned streaming service HBO Max). On that date, the network introduced a new diagonal parallelogram logo that is similar in concept to the 1985 logomark.

2012-2016

2016–present

In 2016, Cinemax made the logo black and white.

External links

• Cinemax